Media Liability coverage isn’t just for traditional media companies. From retailers to non-profits, non-media organizations deal with media liability risks every day – and deserve tailored, specialty coverage.

Whether a retailer is licensing music for their stores, a brand is working with social influencers, a sports team is handling a sponsorship deal, or a charity is publishing articles to raise awareness, they all have one thing in common – media liability risk. Beazley’s Media Liability Form for Retailers, Brands and Non-profits is tailored to cover the specific media liability risks non-media companies may face.
Key Coverages
- Promotional and marketing content, including music used within it
- Promotional social media content posted by the insured or posted by an influencer on the insured’s behalf
- Licensed music used in offices, stores, or elsewhere
Key extensions (sub-limited)
Key exclusions
For all media liability enquiries, please email media.enquiries@beazley.com
We have a broad appetite for non-media companies facing media liability risk, including:
From London we can offer cover in any territory subject to local regulations and Lloyd’s licenses.

London, UK
+44 (0)20 7667 0525
Email Angela
London, UK
+44 (0)20 7667 0520
Email Claire
London, UK
+44 (0)20 7674 7795
Email Ana
Paris, France
+33 1 53 42 32 62
Email MélinaArtificial Intelligence (AI) and Large Language Models have now evolved to a point where it is difficult to distinguish their output from works created by humans. An author’s style and output can now be impersonated with increasing accuracy in seconds.
Many generative-AI platforms are trained on insights from a range of data sources including pre-published information on the internet and beyond. By their nature, they are creating content, advice, and material that is likely to be generated from multiple sources.
Social media platforms like X (formerly known as Twitter), Instagram, TikTok, and YouTube have provided individuals with a publishing reach far beyond that of traditional media.
In our increasingly online world, the ease with which anyone, regardless of expertise, can publish articles, podcasts and videos, creates new risks for content creators and publishers, particularly the risk of being held liable for another’s reliance on their content, potentially regardless of whether they intended for their audience to rely on it.